Eric has written a number of articles as well as writing on his blog www.ericbmohr.com. The blog discusses marketing topics and how you can deploy them in your business.  Please subscribe to Eric's blog through an RSS feeder. The posts are listed and linked here for your convenience.  Most recently, we began Tweeting.  We  welcome comments.  Feel free to leave a comment on the particular post or on our feedback page.

ERICBMOHR.COM'S Blog Topics
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• How do you define "Success" in direct marketing?
• Using Trigger Marketing to Enhance Customer Relationships
• Is Direct Marketing Still Relevant?
• Social Media and Psychosocial Marketing
• Integrated Media Planning for B-T-B Marketing
• The Beginning of a Customer- Lead Generation Marketing
• A Marketing Database-Your Business' Central Nervous System
• Effective Email Marketing Strategies
• Promotional Products for Long Term Exposure
• Using Event Marketing and your Website to Build your Customer Database
• Integrate Offline with On-line Advertising
• Why Small Business Need the Internet
• What Happens to the Lead After a Click?

Articles Written by Eric Mohr

• No Time For Excuses - Retail Customer Retention (Direct Marketing Magazine)
• College Students as Current Customers - (Direct Marketing Magazine)

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