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Reach your audience with 100% opt-in communications. CTIA-The Wireless Association semi annual study revealed the following:
- 250 million Americans carry cell phones.
- In 2010, cell phone carriers generated $155 Billion in sales.
- There was over a 14% increase in text messaging from 2009 to 2010.
- According to the Direct Marketing Association, 70% of recipients react to SMS (text) message compared to email's 30%.
- Texting is the preferred teen communication channel. According to Nielsen Wire teens text, on average, 3,339 MONTHLY!
What does this mean for you?
Text messaging,combined with other channels is and will be an increasingly important communication channel. Cell phones are always on and with the recipient. Therefore your advertising is immediate.
Best Practices
According to an article in the New York Time dated September 23, 2009 best practices to consider:
Avoid "youth" text slang such as 4U (for you).
A multi-channel marketing approach combining text messaging with other media works best
Increase user particpation with coupons, surveys and invitations.
A text message program takes time to build.
Mobile Marketing Articles In the News
Chief Marketer-5 Key Steps to Master Mobile Marketing
Direct Marketing Magazine-Marketers Employ Analytics to Measure Mobile Activity & Improve Campaigns
Website Magazine-Mobile Marketing: Location, Location, Location
Search Engine Strategies-Groupon: Why the business model just works-for some
DMNews-Marketers 'check in' for social sales
DMNews-Six Flags rides the Foursquare wave to offer incentives
Business Week-The Retailer's Clever Little Helper